I've tried several different brands of waxes for my unruly 'stache and found this to be the best all-around product. My situation is thick, wiry and not easily tamed. I'd say it's a medium to firm hold that's easy to reapply throughout the day as needed. I like that it holds well, but doesn't feel sticky or turn your 'stache to an uncomfortable hard plastic shell like some other waxes. I really like the "whiskey" scent, (doesn't smell like real whiskey) it's masculine and subtle.
I really liked the little samples they throw in to each order also, I'm going to order some of the honey soap. It smells amazing!
